Diverge represents different genres converging under one record label. I created Diverge as a label that is unique because of its focus on consumer/user first technology emphasizing streaming as an initial and important platform.
Unlike other streaming platforms Diverge provides listeners with the option of purchasing hard copies in both CD and vinyl to benefit collectors. Diverge is centered around staying modern while providing an enjoyable experience for any type of listener.
This project included the creation of cd and vinyl album covers as well as a mobile application and commercials. I also created promotional material including a magazine advertisement, posters, and a point of purchase display.
